adverts

The Mumford and Sons advert follows the same theme from its CD cover which links all the print material products together making it more of a brand for this album. Its a simple advert with a black background which makes the images in the foreground stand out and catch the eye of the audience. This is something we could introduce into our advert as the image we are using is the same to the album cover which is originally quite a striking and stand out image so by adding a dark background to make it pop out more will make it even more striking towards the audiences eye. The images follow the conventions of the genre of indie pop as it is very natural and outdoor imagery, the harshness of the black is almost toned down because of the lightness and softness of the images infront. Having the four seperate images in one poster is effective as even though they are different images they are all of the members of the band which brings them altogether as one, and also the setting of the background in these individual photos are similar with the field and sunset in the background which again brings the photos together as one. The images are crooked which implies the quirkness of the band, and shows a more relaxed nature of the band instead of being in order and everything has to be perfect which reflects the bands attidude in their music.
The advert uses the 'z' effect as the last image in this effect is the main singer and his image is much brighter than the other images showing that he is the lead singer and also faintly in his image there is a faded picture of all the band together which sums up all the band members as one.
The typography on the advert is the same font to their album cover again linking all the products as one to make that name their iconic image that their audience will regonise them by. This writing is followed throughout the advert, and I like the idea of having a critics quote from a magazine which will promote the band, bringing in more audiences to listen to their music and also using the box off part with the famous songs that they are most popular for will make more people want to listen to the album/tour as these songs as well known golbally.