History of Music Videos



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Music Videos are a short film integrated with a song, used as a marketing device to promote the band or singer’s new songs and albums to increase consumption intake. Music videos origins take back further but the main intake was during the 1980's as MTV had been established, bands such as The Beetles, Michael Jackson and Madonna used music videos to promote their material, other artists such as: Duran Duran, Adam and the Ants and Madonna owe a great deal of their success to the content and constructions of their videos which appeal to their particular audiences and fans. Music videos includes animation and live action filming, some videos would have sets when being filmed but some were just live performances shown especially in the early years of the forming of music videos.

During each decade more and more artists and bands have been using the production of music videos due to the popularity of using it and to help market and promote material. Videos have now had to have a censorship attached to them due to the content this includes videos such as: Michael Jackson- 'Black and White', Robbie Williams- 'Rock DJ' and 30 Seconds to Mars- 'This is War', all these videos include actions or language in them that may cause offense to viewers, this is how censorship in music videos were introduced.

Due to the increase in technology more music videos could be viewed, the internet helped by the introduction of YouTube, Google Videos, MySpace and Yahoo Videos. The internet helped bring in more music videos and more artists into the music industry.

MTV is an American network which is based in New York, it was launched in August 1981, and the channels original purpose was to play music videos which have gradually introduced other programmes such as: reality shows. MTV has had a dramatic effect on the music industry, promoting and marketing music all around the world, showing concerts, music videos, interviews and news of upcoming or well-known artists. Some shows such as 'Yo! MTV Raps' in 1988 helped introduced and bring popularity to hip hop music to a mass audience for the first time.

Another broadcaster that helped launched music into televisions was Top of the Pops, which was established in 1964, it was a British music chart television programme broadcasted by the BBC, they showed the weeks bestselling music artist and had countdowns in the selling’s of the weekly singles chart. The programme ran for 42 years and had 15 million viewers each week, showing the popularity and importance of showcasing music at this time.

 

YouTube has been the main base of sharing, viewing and
uploading videos, YouTube is a video-sharing website formed in February 2005. This website includes content of movie clips, TV clips, music clips and public sharing blogging or original videos they have made themselves.

  VH1 was launched in 1985 a few years later then its orginal channel MTV, it is an American television network and its purpose was to build off the success of MTV but to appeal to a different target audience of an older generation by playing music videos that are aside from popular music, playing music from a variety and wider range of genres and eras in musics career. The programme played such artists like: Sheryl Crow, Seal, Ace of Base and also rock music but still played favourites of the time such as: Madonna, Elton Josh and Whitney Houston.