Lana Del Rey

Lana Del Rey- Blue Jeans

Immediatley into the video we are introduced to the characters of the music video using extreme close-ups and close-ups of the artist and the man in the video. These camera shots and angles shows the video is going to be focused on these two characters and the story between them. Having the music video shot in black and white conotates a dreary and slow pace fitting the lyrics and tone of the music, as repeatively it is sung "end of time" and the slow paceness of the song represents the feelings these two people in love will be doing this till then "end of time"

The use of the extreme closeups, show the emotion and expressions of Lana Del Rey's face more effectively, the audience can see her facial expressions telling the story and the love for this man getting the lyrics of the song across more to the audience. The audience can see the pain, joy and desperation the artists has for this man, this can appeal to the audience as they can therefore feel sympathy or relate to the character as they either know how she feels if they have ever felt the lyrics she is singing.

At the beginning of the music video there is a medium shot of water with Lana Del Rey's reflection in it, this editing gives a "fantasy" and dreaming effect to this shot, as the man is looking into the water seeing this women, it could present he is constantly thinking of her, fitting in with the lyrics of the song of "love" and "end of time".

I think the effects of the water of being a rippling effect can conotate that love is unsteady and can take any directions when it needs to, but because these two characters are so in love they can fight through the water and problems.

The editing of the video gives a slow motion effect from the start of the video and including the pool scene at 2.03, this fits the beat of the music, I think this is an effective editing technique as it sets the scene for the audience and gives off immediatley the mood and atmosphere to the music video.

The way the two characters are dressed in the video is very procative, Lana Del Rey is represented as a 'sex object' with extreme close-ups of her lips and eyes, and also the way she is dressed as she is wearing minimal clothing, but still in a respectable sense. For the man is mainly always topless, and always touching or around the artist in the video representing the lyrics in the video "I will love you till the end of time" so the two characters need to be enaging closely together to present this message. Lana Del Ray is wearing white throughout the video, this colour denotes innocence and purity, this could represent the message of this girl being innocent in love and how she is pure keeping her love just to this man and how she would do anything to be with him and the adventure and struggle she will go through to love him.

Having the video set in a pool gives off a gentle and more slow pace sense to the video, they are always kissing and the reflections off the bodies of each of them gives a romantic atmosphere off, when there is a long shot of the pool underwater you can see a crocodile swimming, I thought this can symbolise the danger of love constantly around her as after this shot she goes on singing about the negative times of loving this man "you walked out the door".  

However there is also a saying that you would do anything for love, and the concept of these two characters, especially Lana Del Rey where there are numerous high angled close up shots of her being submerged in water, can suggest that they would drown for love as water in the video is constantly surrounding them. 

This idea of drowning and the power of love can be shown through the ending of the video where there is a two shot of the two characters submerging themselves in the water together, this can back up the concept of doing anything for love. The low angled shot suggests innocence and purity of the love between the characters, the body language of the man holding Lana Del Rey shows protection and affection towards her, even though it is a two shot the camera shot is mainly focused on Lana Del Rey and she is looking up at the camera while the man is looking down at her body, having the artist look directly at the camera makes the audience suggest she is looking at them telling her story making the audience want to sympathize and get more involved as they become more personal towards the artist. 

The transitions from shot to shot is fast cut, however cutting from different angles of the shot e.g. 2.37-2.40 of the scene where the two characters are kissing. I think this is effective of using the different angles of the same scene as it creates a flow and contunity of the story, giving a more romantic feel to the scene. These different shots keep the isolation that these two characters are so in love they don't need to worry about their surroundings. I think this is a good effective way to show a love story in the video as it is only concentrating on two characters and the love that they have for each other which puts the message bluntly and efficiently to the viewers.

The video gives a sense of isolation between the two characters and they are so in love and wanting to be together they are only concentrating on each other and not the surroundings around them, the audience can see the strong love between them as they are keep eye contact which is shown through the two shots in closeups of the characters, I think this is an effective way to represent the lyrics as the audience can visual the lyrics linking with the picture they are being shown. The long shot above the characters implies the journey they have taken to get to where they are now which could be suggested with the two shot of the characters together.

Lana Del Rey has involved unusual and unexpected settings and objects in her videos e.g. tigers in "Born to Die" video. However this video puts across her message that she is trying to convey in her lyrics more simply as the idea of the video is just the relationship between the two characters and I think it is more personal to the audience and they can become involved as they are having an insight on this relationship, using the different shots and camera angles that simply focus on the characters.