black and white

The reason behind us wanting to do a black and white colour as the main shoot is to emphasise the atmosphere and meaning of the song onto the screen and the story behind the character on the screen. By using black and white it instantly gives a dark and eerie setting, to the shots and by editing the lightness and contrast of the black and white image on the screen we can also signify different moods and feelings of the character. 
We researched music videos of our genre that have used black and white colouring in different shots of their music video and seen the way they use this effect to symbolise different moods across to the audience. 

marina and the diamonds 

This screenshot is from "Primadonna Girl" by Marina and the Diamonds, this shot comes across as the characters being distant and pondering about something this comes across this way as she is looking away from the camera, most of half her face is darken off implying something is upsetting her. She is in the foreground with the background of the streets and lights surrounding her are blurred out, keeping the audiences eye directly onto her, keeping the audience within the story of the music video and onto the character on the screen that is acting the story of the lyrics. 
I think this is something we need to take into consideration about the way the character acts with the camera towards to audience, and the impression the audience get without the character telling them what they are actually thinking. The use of lighting is important as well as it can give more emphasis into the mood of the character and the use of the black and white colouring through the whole shot adds to the dreary atmosphere. 

Birdy

The black and white effect in the Birdy video "People Help the People" gives an innocent suggesting to the audience, the lighting throughout the video is very bright and shows no darkness on the main characters face throughout the video implying pureness and innocence  this is something that we could in corrupt into our music video as due to the song "Lover's Eyes" it is about a relationship falling apart, and innocence portrayal could give a good presentation of our character to represent her personality and character in the story of the lyrics.

The Civil Wars

   this video by Civil Wars "Barton Hollow" the black and white effect make the video seem very clean cut and sleek, the shots throughout the video look really neat and professional as the colours are only based on the two colours so colours arent bursting out from the screen and the audiences eyes keep on the characters and settings around as all the colours are the same.