mumford and sons

last night we want to see the band we are using our cover for Mumford and Sons. It was amazing and gave us a real feel for how the band represents themselves on stage and as people themselves.
the feeling of the arena was festivally and carnival like, and because of the indie pop genre they are in they used the conventions of the genre in their stagecraft where they used outdoor lights and the background colours were earthy. This has allowed us to look more indepth into how we want our singer to be percieved as an artist with their costume and their stagecraft when performing. I think by using the type of setting and props they used within their performance within our album cover and digipak will help emphaise and make our artist more noticable as a indie pop artist, by using lights and earthy colours this implies the coventions of this genre of music as in the research it was typically seen that it was a very natural and outdoor setting for videos so by interpreting this into our album cover for the artist will enhance the audience knowledge just by looking at them that they are in this genre of music.
in these images it is clearly shown that light is an important aspect of their surroundings and I think it sets different moods and atmosphere for each image which we can interpret into our music video which we are showing with the effects of black and white and also how we use light and colour on our album cover and digipak photos.