poster

the main focus of the poster is the artist, the writing over the top of the image makes both the title and image stand out. The dark surroundings contrast with the white font which again makes it eye catching as both the surroundings and what the artist is wearing are dark and dull colours. The 'Ben Howard' name is bold and is similar to the artist album making all the media products link together making it more of a brand for the album, artist and poster. Which I think we need to use within our products by making sure we use the same text to make it iconic for our artist and make the audience easily link the products together.

As we dont have an image of the artist that is singing our song we can't use an picture of the artist however because of the image we are using for our album cover it is eye catching and striking with the use of the beach scenery- which links with our music video, again we can use a similar image to make the easy links within the print products and the music video. This idea is shown in other artists posters like Ellie Goulding who uses similar images she has done in her digipak which is what we are doing within our product.

both of the poster use natural light especially the second poster, the first poster has used the same text and image for the album cover and poster which makes it an iconic image for this album 'lights' as well as the artist, which shows that we could use the same image as we have done for our album cover for our poster as well to make it an easy link and noticable image for audience to associate the artist with. The writing on the posters are very important, they all stand out on the page because of the contrast in typographycompared with the background, but still keeping within the font type of the album and digipak that will be used.