audience feedback

we received positive feedback from our target audience, and highly praised our print products which was also what we thought was the best aspect of our whole products as what was said in the audience feedback was "professional" which was also what we thought. They all understood the links between the print products and the music video with the symbolism and image of the red balloon which is something we thought was the most important link to connect the artist to their products. They liked the idea of the two different narratives combined together as one, and how the use of the black and white signified the present and then the coloured/home videoing effect represented the past and this was clearly evident and put across in the music video. Other things that were commented on was that the song fitted in with the atmosphere and mood of the music video and the narrative that was used which fitted within the lyrics of the video as well, so overall the whole song and idea of the music video with the use of slowing down shots and transitions fitted well together, and said it was clear this was part of the music genre. Throughout the editing we were told that are narrative wasn't clear enough to the audience, but when getting back the feedback from the audience, it showed us that the audience did understand the narrative but believed that there should of been more home videoing shots other than being in one location to give an overall representative of the relationship between the two characters. Some shots which to us and also the audience were shaking but overall they said the home videoing shots were effective and showed off the relationship between the two characters well as it was intimate and personal towards the audience, and also the blacks and white shots showed the conventions of the genre of music with the use of nature shots that were seen consistently throughout the music video and said the overall shooting was composed well and we used a various shots and camera angles. 
The main thing we wanted the audience to understand was the concept of the red balloon which was shown throughout all the print product and music videos, and we were praised for the use of editing and how the redness of the balloon stood out against the black and white shots, and how the audience did understand how the balloon represented the love of her past partner and the eventually letting it go by the end of the music video which also fitted with the lyrics of the actual song, however some criticised the balloon as being too cartoon like. 



in this interview we were most critisised for the narrative of the music video, and said that the story was "repetitive" and "out of place" yet the black and white shots were the most effective part of the music video. We had a good range of shots and the tranisitions from each stories was effective and fitted well wit the style of the song and mood, as it had an "artistic" feel to it as they see the typical convetions that we have used that are in indie pop genre musice videos of the the scenery and nature shots. Yet even though it was "out of place" it was clear to them that the home videoing was in the past and it was clearly evident that there was two stories that are within the music video, but unlike the black and white shots the home videoing was repeitive, as the black and white showed a different shot each time the tranisitions came, but due to complications when shooting we were unable t use different locations which were planning to use orginally. But again highly praised for the red balloon and the concept of the balloon was understood fully, and also for the digi-pak and would be easily seen in stores and because of the red balloon in the music video and print productions it would be easily recogonisable for that artist.


When looking upon the feedback we received we found that the criticism if the same that we thought we needed to improve within our music video mainly, with the shakiness of shots and sometimes the lack of shots within the home videoing where we should of included other settings between the two characters together. But found that our digi-pak was our strongest aspect of the whole project as it was the most professional looking and would been seen as a selling album pak on the selves in music shops, and is our favourite part of the product. Even though our print products were the most professional looking part of our product the advert wasnt up to the same standard compared to the advert, even though audience feedback had no complaints about it the dullness of the image make it lose the quality of the picture as a whole as we tried to make the balloon stand out by changing the saturation of the image as a whole to make the iconic image of the artist stand out, but overall this loss the effectiveness of the image quality.