We decided to use an advert and digi-pak that we combined with our music video, we thought this would be the best combination within our product as it was the initial products that we saw within our research that other artists in the indie pop genre used. There a clear links between the all three products for the whole of the artists brand, all sharing the same colour scheme, main character and most obviously the iconic image of the red balloon which is seen throughout the music video and print products. The initial idea we had was to use the red balloon as the iconic image that would be used throughout the print products and music videos and because we have used this throughout it has become the recognisable that is related to our artist, and the concept of the balloon was how we planned the narrative and idea of the music video and also including the character of the artist we wanted to portray as it was the most striking aspect of the whole product and the meaning of the balloon. T Within the digi-pak we continued the same theme of the beach and nature which is seen in the music video and was also the front cover for our album where the girl is holding the red balloon, I think the fact we used the images of the beach and the location of where we filmed the music video, continues the mood of isolation and romance throughout the whole album, as the beach becomes a isolated and reflective place for the character in the video but the use of the 'early bird' effect makes it link to the romance and love theme that is seen in the music video but also the conventions of what the indie pop genre. But the picture are very effective as they are striking and instantly grab the audiences attention, including the effect of 'early bird' that we used throughout the digi-pak and the back and front cover also links the print products together.
But of course the obvious link is the image of the girl holding the balloon, even though we used the black and white effect with the effect of only having the balloon in red still continues the link within the print products, I think this is the most effective part of our product as it is the iconic image that will be linked instantly to the artist, the balloon signifies the concept of the whole album and the message it obtains to the target audience, even though the artist is male we found through research that indie pop genre artist normally have another character within the music genre that becomes the main focus of the music video and this is what we followed through within our music video as well as print products and the male character in the video can easily be linked to the artist as in the genres music videos the artist is sometimes within the storyline.
The same typography was used throughout the print products, even though the poster shows a different effect as we used 'bold' and 'shadowed' to make it stand out more, the same font was used to keep the same professional look by using the typography that was used in both front/back cover and also the digi-pak. The least effective part of our project is the poster as even though we used the image from the front cover, it doesn't give off the same striking and eye catching effect as the other parts of the product did, as we wanted the balloons to grab the audiences attention we dulled down the stauration of the image but unfortunatley this effect didnt turn out the way we wanted to as doesnt look as professional as the others, even though we used the typically conventions of this genres posters, with the use of the nature theme continuously and what we had to include and also the placing of the writing and reviews of the page the image of the girl holding the balloon lets down the overall view of the poster.
Overall i think the combination of all the products work well together as there is a clear link throughout all of them to be regosniable for this artist. The theme of the beach and the balloon made the whole aspect work well together and I believe if we didnt have the photographs of the beach the digi-pak and music video would of never linked well together and also the fact we have the image of the girl holding balloon running throughout all the products makes an evident link throughout and sets a story and understanding of what the album is about and what the artist is also like as singer.
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