Shown in her video she is very unique and strong in how she represents herself as an artist, this is also shown in her album cover, instantly the audience can see the artist, she is positioned centrally on the image she is looking directly at the camera as if she is looking at the audience, the camera is at a low angle towards her making her look strong and superior, representing herself as this type of women. Her outfit is white which suggests she is pure and innocent, this is appropriate as her album talks about her struggle in love so implies she is innocent in love, she stands out against the natural background of the sky and trees, this natural theme is in all 'indie pop' music videos and artists albums. Continuing with the innocence and purity of the artist the writing of her name "Lana Del Rey" is in white which conotates this as well, having the letters in bold and capital letters make them.
The back of the album cover is different compared to the front, its more bold and eyecatching due to the colour of the background, the red conotates love and romance which fits in with the theme of her album. It looks professional as the text is kept the same on both the front and back cover.
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