Themes

When looking at the research conducted on 'indie pop' music videos, there is a theme of nature running through all the videos, making the videos warm and cosy as the shots of the scenery contain images of trees, flowers, water or beaches, giving a very natural and realistic setting for the audience of the artist to relate to, e.g. Ben Howard's video Old Pine is set in a country/rural setting. I think this is a effective way to relate to 'indie pop' music as the songs are mostly about love and the different settings and props used in this nature theme can become a metaphor for love. There is uses of long shot and medium shots of the scenery with the artist in it, this creates a romantic setting with the sunsetting behind.

The camera movments and shots are mainly focused on the artist in the different shots, keeping the audience eyes and attention always on the artist of the song, the camera also makes the artist looks directly at the camera as if they are telling their story directly to the audience making them involved more and grabbing their attention of the video.

Because these are the main themes through all the music videos of this genre, I think this would an effective theme to use in our own as it would fit in more with the typical music videos for 'indie pop' in the industry making it seem more professional.