Balloon

In our black and white shots we are wanting to use a balloon to symbolize the love this girl has for the boy, throughout the video she will be holding it travelling around with it as if is holding onto her and eventually by the end of the video we see her let go of the balloon. To make this balloon stand out of the shots we want the balloon to be the only coloured image in the black and white shots to make it stand out, the balloon will be eye catching and grab the audiences attention as their eyes will instantly be drawn to the brightness of the balloon, this image will be iconic for the video and because of this we want to use the red balloon as the logo for our album and artist as it is the main thing that stands out in the video so it can be easily recognised and associated with the artist as it is viewed in the video.

as seen in this picture it instantly draws the eye to the balloon which therefore in our video will bring attention to what is going to happen with the balloon and the storyline behind it.
Using the colour red symbolises love but also the pain and danger of being in love which will link with our song and idea for our video.

Pitch

 

 

We have discussed the atmosphere and mood we are wanting to percieve through our music video, because of the songs we are going to use it is very down beat and a slow melody as it is about two lovers loosing touch.
The black and white picture of the music video will help show this sad and dreary image we are wanting to portray to the audience, but during the song it sometimes picks up the beat of the song and I think this is where we want to add the coloured shots of the body language between the girl and boy as if it is flashbacks.

We think by using the contrast of the black and white shots as well as using the coloured shots will make both of the colours stand out and begun eye catching to the audience as they will be switching between the two repeatively.
The colour shot will be in a home made video effect giving it a more personal effect and allowing the audience to have a look into the relationship between the two people. Body language will be the main factor in these different shots we want the audience to see the hands, arms, and parts of the face smiling and laughing to show the love between the two people it makes it more personal and sense of vunerablity in that a couple so happy can change dramtically to the girl walking all alone on a beach, we want the shots to be flashbacks of the girl looking back, so the warm and vibrant colours we are wanting to use will show the happy and loved up times she was having with this boy against the harshness of the blacks when she is on her own, also the scenery will help this dramatic change by using the sea crashing up against the rocks continue the effect we want to percieve of unhappiness and pain, while the scenery behind the couple in the flashbacks will be bright and almost glowing as if its a dream.

 

Album Cover Branding

Prince

Prince is world wide known artist, the main symbol that stands out from the album is the Prince symbol, which is a combination of male and females, which in the public eye he has been viewed as being both male but feminine, the colour of yellow is neutral genders so adds to the meaning of the combination of the two symbols. The symbol stands out against the dark colours of the space city behind it, it could imply that Prince is bold and catches everyones attention making his mark. The circle of women around the symbol makes as if it is some sort of religious memorial and they are worshiping his symbol, there is no words or name of Prince due to him not wanting to be a name, so by having this bold symbol he has now become this renowned symbol instead of his previous name.

I think by having just a symbol to represent our artist/album will give it an idenity and brand our artist in a simple image that audiences will automatically recognise to be associated with our particular artist.

Song Survey

For our music video we have selected a number of songs that we feel would fit perfectly within our genre of music and also the type of music we are picturing to shoot. We have chose recent songs so we will need to find a good cover and hopefully be allowed to use their covers after we have asked permission. The songs we have chosen are similar to each, very slow and a light hearted melody also the lyrics talk about lost love or being in love which is typical in the indie genre of music we have chosen to do, so because they are so similar we thought that doing a survey and asking the public in what they think would be a suitable song to use as then we can look at their ideas and then discuss what the public would want to listen to.

The Last Unicorn by Passenger

Lovers Eyes by Mumford and Sons

Higher Love by James Vincent McMorrow

the main video that i thought would be best for our particular video would be lovers eyes as the concept of our is the relationship between to people, and the title "lovers eyes" instantly give the audience the idea that this video will be about two people, also this gives us more ideas to include in our video of using the couple within the video and how their relationship. I think using a Mumford and Sons song gives us a more wider audience to target with as it is a band that has an wider audience of all ages as their songs are folky yet indie at the same time which is listened to by a range of audiences. 
All these videos have the elements of a video containing a love story between two people, however 'Lovers Eyes' goes through different beats and pace throughout the song going from fast to slow which will allow us to use different camera movements and edits to give the effect of  different moods that are in the song.

Kelly

Due to circumstances Kelly is having to join our group as she would be working on our own, and we thought because she is using the same genre of music as us it would be good to collaberate and have more ideas that she was previously going to use with her partner with us, as it will give us a better outlook of how we can carry our project and picture the final outcome. This will allow us to do more research and planning, as more jobs can be done such as: more camera filmers doing the actual shooting and also behind the scene shooting.

Matte

When editing we used the effects of 'Matte' this allows us to cut around and particular object or shape and change the colour effects of it while keeping the background the original setting, this is something we thought that would be really effective in a music video as we can specifically have a certain object that stands out against the background. 

We used this effect in our preliminary video on the close up shot of the poppy (0.36) we thought this shot would be the most effective shot to use as the colour red of the poppy stands out against the background. To use this we traced the outline of petals by dragging points around the petals that cut out the outline of the petal shape, this allowed us to keep the brightness of the red petals, however as shown in the video because of the movement of the poppy the poppy went out of the outline that we put around the petals, so the poppy turns into the colour of the background. This is something we need to concentrate on and make sure that we trace each movement of the object we will use in our final video, however we did this roughly and just wanted to show the idea of using this effect and see how it would work and if it would work effectively. This is something that we need to use in our final video as it will give a unique and make the shot stand out when we our using this effect in the video.