Lana Del Rey's digi-pak is simplistic yet bold at the same time. She uses the same text throughout the booklet and front and back cover however changing the colours seperate the two from each other. By using the blue it stands out and grabs the audience eye against the white background, the text is easy and bold to read keeping with the simple theme through the pak. Again the front cover, using the same colour scheme, keeping with natural lighting and colours with the artist centre of the image, making her eye catching as her pose it striking, the camera angle of the artist is a low angle shot this makes her look power and indepedent which could imply the meaning of this album and the context of the songs within the album.
In the booklet the writing continues the same theme of typography, the pages each have the titles of each song bigger and more appealing and stand out to the audience, this is a good effect as it instantly draws the audience to that particular line. The booklet is unqiue and shows a dark side to the album which is a contrast to the back and front cover where she seems almost innocence but then in the background of each page of the booklet there is some blood spatter some more then others, as this album is about love the blood spatter could imply that love is dangerous and deadly, and maybe the compostition of her standing as if she is powerful on the front cover could suggest she has a secret and the story of the blood splatter on the booklet pages are written within her songs on the albums.

We want to include a digi-pak within our project as we think it will be more professional and realistic that are seen in albums currently. It will add a more personal effect that will show photography of our shoot giving a behind the scene effects for the audience. It adds more of their trademark to the album as it has their image and title around it making it theirs and standout.

Mumford and Sons- Sigh No More-
this digipak is very simple but still has a bold effect to it. The front cover has the typical conventions that a album cover should have. the image of the band and the writing of the band and album title, the image is in a setting that is "normal" for the audience very simple in a street road, with white building and the band itself standing within the front window of a shop with their insturments. The main colour that stands out in the image is the white building as is surrounded by dull coloured buildings, because the band are standing within the white buliding they also catch the audiences attention as they are wearing dark clothing against the white scenery.
Within the album cover the theme of the white background and colour continues through, this makes the inside of the album cover co-ordinate with the front of it making it look more professional, the image inside the album again follows the white building but having the band at different windows, because it is a white background of the building and the band members are wearing dark clothing they stand out. The image follows the same conventions and imagery of the album cover so it keeps this professional looking image for the audience, it is sleek and clean cut with the use of the white colour, and because of the band being folky and their songs contain alot of love lyrics it presents their album as the band being in this innocent state of love. The album cd is in black which contrasts against the white background and colour of the albums inside cover, this make it stand out and eyecatching, lifting it out to the audience almost, the title is in the same text and style of the album cover's title so again keeps the professional looking approach to the digi-pak.
Throughout the whole album inside and out it keeps the natural and nature effect that is seen throughout all videos, and images that is a typical convention of all indie pop artists.

I think this sleek and simple effect of this digi pak is something that I feel we should incorrupt into our digi pak as even though it only has a few images they all follow the same setting and makes it look more professional. It's bold and different to other albums that are seen as others use alot of imagery and bold colours onto their albums which sometimes looks too busy and messy so by having this country/folk feel which are song is also about as we are using a cover of a mumford and sons song, so by seeing what the actual band as done with their digi-pak will give us the ideas that a band within 'indie pop' genre.

By seeing that they have kept within the setting that they have done the main shoot of some of their videos for this particular album gives us the idea that we need to take photos of our setting and images of the artist/actor in the scenery that can keep to the video shoot, it will keep it looking professional as well as sleek.

Song

this is the cover of the song we originally wanted to choose, we couldn't get the original song by Mumford and Sons, as it would be hard to get permission from a well-known band. We thought this cover was the best when researching through covers for this song, we wanted a male to sing the song as the voice is slow and deep fitting with the mood and atmosphere of the video we are wanting to portray.
We all got together as a group and researched through youtube and music sites to find the appropriate cover of the song we though that would fit within the theme of our music video and the voice of the artist that could portray the atmosphere of it as well.

The singer in this video has given us permission to use his cover of the song. 

black and white

The reason behind us wanting to do a black and white colour as the main shoot is to emphasise the atmosphere and meaning of the song onto the screen and the story behind the character on the screen. By using black and white it instantly gives a dark and eerie setting, to the shots and by editing the lightness and contrast of the black and white image on the screen we can also signify different moods and feelings of the character. 
We researched music videos of our genre that have used black and white colouring in different shots of their music video and seen the way they use this effect to symbolise different moods across to the audience. 

marina and the diamonds 

This screenshot is from "Primadonna Girl" by Marina and the Diamonds, this shot comes across as the characters being distant and pondering about something this comes across this way as she is looking away from the camera, most of half her face is darken off implying something is upsetting her. She is in the foreground with the background of the streets and lights surrounding her are blurred out, keeping the audiences eye directly onto her, keeping the audience within the story of the music video and onto the character on the screen that is acting the story of the lyrics. 
I think this is something we need to take into consideration about the way the character acts with the camera towards to audience, and the impression the audience get without the character telling them what they are actually thinking. The use of lighting is important as well as it can give more emphasis into the mood of the character and the use of the black and white colouring through the whole shot adds to the dreary atmosphere. 

Birdy

The black and white effect in the Birdy video "People Help the People" gives an innocent suggesting to the audience, the lighting throughout the video is very bright and shows no darkness on the main characters face throughout the video implying pureness and innocence  this is something that we could in corrupt into our music video as due to the song "Lover's Eyes" it is about a relationship falling apart, and innocence portrayal could give a good presentation of our character to represent her personality and character in the story of the lyrics.

The Civil Wars

   this video by Civil Wars "Barton Hollow" the black and white effect make the video seem very clean cut and sleek, the shots throughout the video look really neat and professional as the colours are only based on the two colours so colours arent bursting out from the screen and the audiences eyes keep on the characters and settings around as all the colours are the same. 

Damien Rice- The Blower's Daughter

As soon as the video starts the audience see this dark and dreary setting with the use of the colour effect of sepia in the setting, using the long shot the audience can see the full surroundings of the person on the sing the setting of the man in this opening surrounding gives the feeling of isolation and distance within this person giving the audience a feel of how this person is feeling. He is dressed in all black where he almost fades into the background because of the brown background giving this depressed and upsetting atmosphere to the song letting the audience know the mood of this song, this is something that would be interesting to incorupt into our video as we are using a song similar to this mood so by instantly telling the audience the type of song and mood this video is going to be gives that insight of wanting to know the ending of where this person is going to end up.

I think this shot is again what we can use in our music video, because the setting is in the same setting that we want to use on the beach and viewing the sea, it gives a isolated and lost setting to the video, the two shot of the man looking at the women in the background gives the audience a personal insight of the realtionship. It's a romantic setting of two people over looking on to the sea however the use of the dark earthy colours bring the atmosphere of depression and misery which could imply to the audience about the troubles between the relationship and that there is a story behind how they became like this.

the camera shot cuts to the women to have the in the foreground of the picture to where she was standing in the previous shot, the shot is slow motion with her hair blowing in this wing, she is wearing dark clothing and the medium shot of her face shows her expressions, her whole presence presents her as being sad and upset. The slow motion effect is interesting and I think adds to the atmosphere of the video in being dreary and troubled, I think is something we should use in our editing as our song is similar to this song and I think works well with showing emotion to a person in a shot.

Throughout the video there are numerous closeup shots of the couples face, showing the emotion and expression in their face to suggest what has happened within their relationship, I think because of us using a song like "Lover's Eyes" and it being about a relationship that is similar to this the use of the closeups and extreme closeups of the face is important to symbolise to the audience the emotion of the characters in the music video.

They use similar expressions of sadness to express to the audience that they have been in a fight or arguement, giving them hints behind the story of how they ended up like this.

 The video uses cross dissolve to cut between each story of couples that are showing, I think this is a good way to show the past as it seem as if they are looking back into the past into the relationship that they used to be in and into the present tense and how they are know, it's a good way to link the different shots together. This is something that we need to think of including into our music video as we are going to use the idea of present and past tense of the couples relationship throughout our video.

The video is for a music video for a film and uses the clips of the film, the clips of the film are very vibrant and bright compared to the sepia effect of the artist singing. The mood of the clips of the film seem happy and more warm in contrast to the clips of the artist, this shows us that our idea of using the black and white effect of the present tense to imply to the audience that this person in the shot is unhappy comparing to the clips of how she is with the boy in the other shots this shows us that this works in using different coloured images to symbolise the mood and atmosphere of the shoot.

Reseach in Logos

 

when researching other artist's logos we discovered that the name of the artist is the logo and identity of their name. They all use bold and eye-catching font to make each one of their names stand out and all have different styles and text to make their logo more personal to their style of music and songs.

 

 

 

Lana Del Rey is well known for her sophiscated and old fashion image in style and also her songs, by using this type of text links towards her image as an artist, the writing is simple yet by having it very bold and stand outs on the page, the use of black as well make it appeal to the eye. As it is in italics it adds to the old fashioned image, also giving it a feminine and classy style.

 

 

Again with Ellie Goulding this image is shown across all her albums and singles, so is iconic for our name for the writing to be in this particular style. She makes the writing bold and stand out on each one of her different cds, however just changing the colours of the singles songs to match the different themes that run with each one but still keeping with the same typograhy. I think this is important to keep the same text throughout each different product we do for our artist as the text/image will become regonisable for our artist, I like the idea of changing the text colour to keep within the style of the products as it gives an edge and it links with what we our promoting it with but still keeping with the same text.

We found with this research that images are hardly ever used for the logo of the artist, so by having the idea of using the red balloon and the artists name as the string coming down from it will give us that unique twist to our artist and will make our logo stand out within our genre of indie pop music.

Logo

this is the rough sketch of the logo design we are wanting to use for our album cover to represent our artist. It is the iconic image of the balloon which will also be red for the logo in the video, so we will be continuing the theme and making the links that are recognisable and easy to associated for our artist. This logo will be included on our album digi-pak and magazine article so this image will be the main symbol and representative of the artist and will be seen in all their promotional packs.
We are wanting to write the artists name in the string of the balloon, so again the artist and symbol will always be linked, we think this image is unique and different to what other artists in this particular genre are using to represent themselves as a band. We need to make sure the writing isnt over shadowed by the brightness of the red balloon so by using bold text will help it stand out and still catch the eye of the audience including the redness of the balloon.

We will be using photoshop to help make our sketch design of this logo to look more professional for our album, digi-pak and advert in the magazine.