Lana Del Rey's digi-pak is simplistic yet bold at the same time. She uses the same text throughout the booklet and front and back cover however changing the colours seperate the two from each other. By using the blue it stands out and grabs the audience eye against the white background, the text is easy and bold to read keeping with the simple theme through the pak. Again the front cover, using the same colour scheme, keeping with natural lighting and colours with the artist centre of the image, making her eye catching as her pose it striking, the camera angle of the artist is a low angle shot this makes her look power and indepedent which could imply the meaning of this album and the context of the songs within the album.
In the booklet the writing continues the same theme of typography, the pages each have the titles of each song bigger and more appealing and stand out to the audience, this is a good effect as it instantly draws the audience to that particular line. The booklet is unqiue and shows a dark side to the album which is a contrast to the back and front cover where she seems almost innocence but then in the background of each page of the booklet there is some blood spatter some more then others, as this album is about love the blood spatter could imply that love is dangerous and deadly, and maybe the compostition of her standing as if she is powerful on the front cover could suggest she has a secret and the story of the blood splatter on the booklet pages are written within her songs on the albums.