this digi-pak keeps with the typical conventions of an indie pop video/artist, the lighting on the covers are very natural and warm with the use of greens, yellows and blues bring a soft and feminine colour to the album fitting with the artist. 
The image of the artist is in the centre of the image, she is taking up most of the image which draws the attention of the audience directly onto her, the image of her has most of the light shone on her face which makes her light up and stand out on the page. This is a good effect as it makes the audience look to the image straight away as there eyes are forwarded to the light. 
The theme of colours run throughout the booklet, the booklet is simple with the use of black text and bolder text to emphasise the titles of each song. In the booklet there are more images of the artist Ellie Goulding the images are similar to the front covers, with the use of the natural lighting and setting for each photo, the outside scenery theme still continues with the typical conventions of an indie pop artist. 
The CD is bright yellow, which is eye catching and stands out as the colour of the cd is completely different to the colours used on the covers of the album.